Buyers, sellers and exchanges: follow a single impression from page load to winning bid.
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Real-Time Bidding in 100 Milliseconds
What happens inside an RTB auction, from bid request to creative render, and what it means for your bids.
Buyers, sellers and exchanges: follow a single impression from page load to winning bid.
What happens inside an RTB auction, from bid request to creative render, and what it means for your bids.