Programmatic Ads Blog
Field Notes on Programmatic & DV360
Practical guides on media buying, AdTech, audience strategy, measurement and building a career in programmatic advertising.
Featured
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What Is Programmatic Advertising? A Plain-English Guide for 2026
How automated media buying works, who the key players are and why most display budgets now run programmatically.
Latest articles
11 articles
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DV360 Campaign Structure Explained: Campaigns, Insertion Orders and Line Items
A clear map of how DV360 organises budgets, flights and targeting, and where each decision belongs.
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DSPs vs SSPs: How the Two Sides of the Auction Work Together
Buyers, sellers and exchanges: follow a single impression from page load to winning bid.
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Real-Time Bidding in 100 Milliseconds
What happens inside an RTB auction, from bid request to creative render, and what it means for your bids.
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Building First-Party Audience Strategies in DV360
How to combine first-party lists, Google audiences and contextual signals without fragmenting reach.
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Bid Strategies in DV360: When to Use Fixed, Automated or Custom Bidding
Match bid strategy to campaign goal and know which signals each option needs to perform.
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Viewability, Brand Safety and Suitability: A Buyer’s Checklist
The settings, verification partners and exclusion lists to review before any campaign goes live.
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CTV Advertising Basics for Display Buyers
How connected TV inventory is bought, measured and planned differently from standard online video.
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Reading a DV360 Report: The Metrics That Actually Matter
Separate delivery metrics from outcome metrics and turn a report into a clear optimization decision.
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How to Prepare for a Programmatic Media Buyer Interview
The concepts interviewers test, the campaign scenarios they ask about and how to talk through your thinking.
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Frequency Capping Without Losing Reach
Set caps that protect user experience while keeping enough scale for the campaign to learn.
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Private Marketplaces and Programmatic Guaranteed: When Deals Beat Open Auction
Compare deal types on price, control and inventory quality to choose the right route for a brief.
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