DV360 course and programmatic advertising training workspace

DV360 COURSE & PROGRAMMATIC TRAINING

DV360 Course: Learn Google Display & Video 360

Build practical DV360 skills and understand how Google Display & Video 360 is used for programmatic advertising and digital media buying. Learn campaign structure, targeting, inventory, creatives, bidding, measurement and optimization through a structured learning path.

Start with the ecosystem. Progress to campaign decisions.

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Format

Online Learning

Level

Beginner to advanced

Curriculum

14 structured modules

Focus

DV360 + programmatic

DV360 FUNDAMENTALS

One Connected Foundation for Modern Programmatic Campaigns

DV360 is a demand-side platform used for programmatic advertising and digital media buying. To use the platform effectively, you need to understand both the interface and the programmatic concepts behind campaign delivery.

This DV360 course connects platform learning with programmatic fundamentals, helping you understand how campaign objectives, audiences, inventory, creatives, bidding and optimization work together.

DV360 Fundamentals

Understand what DV360 is and how it fits into programmatic advertising.

Campaign Structure

Learn how DV360 campaigns are organized and how different campaign components work together.

Audience Targeting

Understand audience and targeting options used for programmatic campaign planning.

Inventory

Learn how inventory, placements and digital advertising environments relate to DV360 campaigns.

Bidding

Understand bidding concepts and how bidding relates to campaign delivery and performance.

Optimization

Learn how campaign performance can be monitored and optimized using relevant metrics.

DV360 COURSE

The Details You Need to Learn DV360

Move from platform fundamentals to practical campaign knowledge with a structured DV360 learning path.

Programmatic media buying, DV360 campaign structure, audience strategy, bidding, optimization, measurement, reporting, brand safety and video or CTV fundamentals.

Structured exercises and campaign-based scenarios connect media plans, audiences, budgets and performance insights, including a dedicated Practical Projects module.

Beginners, digital marketers, paid media professionals, performance marketers, media planners and buyers, and career switchers. No prior DV360 experience is required.

Get guidance around the learning journey while working through programmatic concepts and DV360 campaign topics, and speak with a counsellor about batches and next steps.

14-module curriculum

Practical DV360 Course Modules

Each module adds to the previous one, helping you move from advertising fundamentals to programmatic media buying and DV360 campaign knowledge.

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Build the foundation of digital advertising and understand how modern digital media buying works.

Understand what programmatic advertising is, why it is used and how automated media buying works.

Understand the key technologies and participants that make programmatic advertising possible.

Understand the fundamentals of real-time bidding and how programmatic ad opportunities are bought through automated auctions.

Build a strong foundation in Google Display & Video 360 and understand its role in programmatic media buying.

Understand the key components involved in planning and setting up campaigns in DV360.

Learn how audiences and targeting options can be used to reach relevant users in programmatic campaigns.

Understand how campaign performance can be evaluated and how optimization decisions can be made using campaign data.

Learn the fundamentals of measuring campaign performance and tracking meaningful advertising outcomes.

Learn how to turn campaign data into meaningful performance insights and reports.

Understand the importance of brand safety in programmatic advertising and the considerations involved in protecting advertiser brands.

Explore programmatic advertising beyond standard display formats and understand the role of video, CTV and other digital advertising environments.

✓ Video advertising

✓ CTV

✓ Digital video

✓ Other advertising formats

✓ Format considerations

Apply your learning through structured practical projects designed to connect programmatic concepts with campaign planning and performance thinking.

Build confidence in discussing programmatic advertising, DV360 and campaign concepts in professional and interview settings.

Practical learning

Train Your Campaign Thinking, Not Just Your Memory

Programmatic advertising is not only about knowing platform features. It is about understanding objectives, audiences, budgets, targeting, performance and optimization decisions.

Use structured exercises to connect media plans, audiences, budgets and performance insights.

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Plan

Start with media goals, campaign objectives and audience requirements.

Build

Translate campaign requirements into targeting, inventory and media buying decisions.

Improve

Review campaign performance and identify optimization opportunities.

Learning outcomes

What You Will Learn in the DV360 Course

By the end of the learning journey, you will have a structured understanding of:

✓ Programmatic advertising fundamentals

✓ The digital advertising ecosystem

✓ AdTech ecosystem

✓ DSPs and SSPs

✓ Real-time bidding

✓ Google Display & Video 360

✓ DV360 campaign structure

✓ Campaign setup

✓ Audience targeting

✓ Bidding and optimization

✓ Measurement and tracking

✓ Campaign reporting

✓ Brand safety

✓ Video and CTV advertising

✓ Practical campaign planning

✓ Programmatic career fundamentals

Who is this for?

Who Is This DV360 Course For?

This course is designed for people who want to understand programmatic advertising and build practical knowledge of DV360 and digital media buying.

Digital Marketing Beginners

Start with digital advertising and programmatic fundamentals before progressing into DV360.

Paid Media Professionals

Expand your media buying knowledge into programmatic advertising and DV360.

Performance Marketers

Understand another major digital media buying channel and its campaign workflow.

Media Planners & Buyers

Build knowledge of programmatic planning, targeting, bidding, optimization and reporting.

Marketing Professionals

Understand how programmatic advertising fits into the broader digital media ecosystem.

Career Switchers

Build foundational knowledge if you are exploring programmatic advertising or digital media as a career direction.

Admission process

Three Clear Steps to Get Started

Confirm the current course details before you decide, with no unverified schedule or fee shown on the page.

STEP 01

Send your enquiry

Share your learning goal and current experience through the short course form.

STEP 02

Speak with a counsellor

Review the curriculum, learning format, upcoming batch information and any questions.

STEP 03

Confirm your place

Choose the suitable batch and complete enrolment after all current details are confirmed.

Not sure where to start?

Discuss Your DV360 Learning Path

Not sure whether this DV360 course is right for your current experience or career goals? Speak with us about the learning path, course structure, modules and how to get started.

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DV360 course FAQ

Frequently Asked Questions About the DV360 Course

Answers are written for learners comparing DV360 training, Google Display & Video 360 courses and programmatic advertising training.

A DV360 course teaches the fundamentals of Google Display & Video 360 and how the platform fits into programmatic media buying. A complete learning path can cover programmatic fundamentals, AdTech, campaign setup, targeting, optimization, measurement and reporting.

Yes. The course starts with digital advertising and programmatic fundamentals before progressing into the AdTech ecosystem, real-time bidding, DV360 and campaign management concepts.

No prior DV360 experience is required to understand the foundational parts of the course. The learning path starts with the fundamentals and progressively moves toward DV360 campaign concepts and practical learning.

The course covers digital advertising, programmatic advertising, the AdTech ecosystem, real-time bidding, DV360 fundamentals, campaign setup, audience targeting, optimization, measurement, reporting, brand safety, video and CTV, practical projects and career preparation.

Yes. The curriculum includes a dedicated Practical Projects module designed to connect programmatic concepts with campaign planning, targeting, optimization and performance thinking.

Yes. Optimization is a dedicated part of the curriculum and covers campaign performance analysis, targeting, bidding, budget considerations and optimization decisions.

Yes. The curriculum includes a dedicated module covering Video, CTV and other advertising formats.

Yes. Measurement & Tracking and Reporting & Insights are separate modules in the curriculum.

Submit an enrolment or counselling request to receive the current batch schedule, learning format, fee and next-step information.

Start your programmatic learning journey

Build Your Programmatic Advertising & DV360 Skills

Start with the fundamentals. Understand the AdTech ecosystem. Learn DV360. Build campaign thinking. Develop practical knowledge of targeting, optimization, measurement and reporting.

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